Multicultural Marketing

Dex Direct is a strategic alliance between RM Factory and the well-known established NY multi-cultural agency, d exposito & Partners, led by industry veteran, Daisy Exposito. This partnership brings together best of breed marketers covering every service offered under the multicultural and direct/digital umbrella in the B2C, B2B and B2G sectors.

We deliver highly targeted acquisition, retention, loyalty and customer service programs that are channel agnostic and built by integrating deep knowledge of the Hispanic and multicultural marketplace, powered by the art and science of Direct Marketing.

By creating strategically relevant campaigns built for the Hispanic/Latino and/or multicultural target, we optimize results and deliver the highest returns. This happens by aligning best in class operational practices with proven relationship marketing tactics.

Dex Direct designs, deploys and optimizes customer contact channel performance through: Promotions and Events, Email, Direct Mail, Call Center, Social Media, Mobile, Websites, Fulfillment, and Field Sales.

We build relevant, meaningful and profitable dialogues with customers and prospects across the communications spectrum, from acquisition (lead generation, lead nurturing and sales) through retention, customer service, and win-back.